“Postcards are the simplest, most cost-effective format available. They’re an excellent choice for making an announcement or driving customers to a store, website, or event.”
United States Postal Service
A postcard is one of the most versatile, inexpensive, and effective tools you can have in your marketing tool kit. Compared to the effort and cost of a brochure or a traditional direct mail package mailed in an envelope, a postcard is quick, easy, and a great way to stretch your marketing budget. In addition, some kinds of postcards will help you keep your mailing list updated.
re things change, the more they stay the same.”
ay have an immense arsenal of marketing materials, ranging from printed material (business cards, brochures, product and service flyers, newsletters, and direct mail marketing pieces) to digital formats (web sites, web-based marketing, and social media). While there is significant potential power in having so many ways to reach customers and prospects, this comes with a responsibility to align all the materials with their interests and behaviors. Marketing materials now bear the burden of being consistent, relevant, and beneficial to the intended audience. As marketing guru Seth Godin puts it, “In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff.”