Suppose that your business or organization has just purchased a new piece of equipment or has just launched a new service, and it’s time to get the word out. A multi-faceted approach usually works best. This might include taking out ads in newspapers or trade journals, sending out a direct-mail package or postcard, or utilizing social media. But one of the most effective methods is sending out a news release. Traditional printed press releases remain one of the best ways to get the news to the right audience, at the right time, very inexpensively.

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