A newsletter is a popular and effective way to keep in touch with customers, members, and employees. It helps create top of mind awareness – having your company come to mind whenever a customer needs your product or service. It provides a way to talk about the benefits of new services, products, or equipment. It allows you to showcase your expertise and become a source of useful information or valuable advice. And it definitely can help you find new customers or members.
To be truly effective, a newsletter must be:
- published regularly, whether monthly, bimonthly, or quarterly;
- well designed, eye catching, content-rich; and
- written to keep the audience’s interest.
Each of these elements – regular publication, good design, and good writing – contributes equally to the effectiveness of a newsletter.