“Postcards are the simplest, most cost-effective format available. They’re an excellent choice for making an announcement or driving customers to a store, website, or event.”
United States Postal Service
A postcard is one of the most versatile, inexpensive, and effective tools you can have in your marketing tool kit. Compared to the effort and cost of a brochure or a traditional direct mail package mailed in an envelope, a postcard is quick, easy, and a great way to stretch your marketing budget. In addition, some kinds of postcards will help you keep your mailing list updated.