How to Build RIP-Roaring Digital Files

February 2002 Printips

Your electronic document – business card, flyer, brochure, newsletter, direct mail post card – is composed of digital images that will be reproduced in print. These images are: text or type (produced by fonts); line art such as drawings or sketches (created in a drawing or paint program or captured with digital scanners); and continuous tones of highlights, shading and shadows (such as photographs).