Marketing with Brochures: Using Folds to Tell the Story

When you think of a marketing brochure, you probably think of the standard trifold – a letter- or legal-sized sheet of paper folded in thirds, creating six pages. And while the popularity of this format is undeniable, there are other ways to fold a sheet that allow you to tell your company or product story in a completely different way.

But we’re getting a bit ahead. Whether you use a standard trifold or something more exotic, you must first analyze the information you are presenting in the brochure to determine how many segments or sections it has, which in turn indicates how many transitions will be made in the brochure. Having this information at hand as you are thinking about design and layout will guide your decision about folding.