When was your company’s web site first launched? Was it in the dawn of the Internet age when we were still debating whether e-mail and web sites were even necessary to conduct business? Or was it more recent, after we realized that web sites needed to be more than digital display ads? Did you plan and construct the site yourself or turn to your talented teenaged nephew – the acknowledged Internet guru in your family?
No matter when your site was first launched or how it came to be, there is one thing for certain: a web site is now just as important as printed sales material for attracting prospects and informing customers. And just like your printed material, the web site needs to be periodically reviewed for brand consistency, relevancy, and functionality.