A newsletter is a popular and effective way to keep in touch with customers. It helps create top of mind awareness – having your company come to mind whenever a customer needs your product or service. It provides a way to talk about the benefits of new services, products, or equipment. It allows you to showcase your expertise and become a source of useful information or valuable advice. And it definitely can help you find new customers or members.
To be truly effective, a newsletter must be published regularly (whether monthly, bimonthly, or quarterly); well designed, eye catching, and content-rich; and written to keep the audience’s interest.
Each of these elements – regular publication, good design, and good writing – contributes equally to the effectiveness of a newsletter. In previous issues of Printips we’ve provided tips for good design, so in this issue we’ll discuss writing.