The end of an old month/season/year and the beginning of a new one often brings out the introspective side of businesses and organizations. It is a good time to review the results of the past and plan for the future. And this kind of strategic planning naturally leads to developing the next marketing plan. Marketing refers to all the processes and activities associated with promoting the sale of products or services, with focus on acquiring new customers and satisfying existing ones.
While marketing plans for medium and large businesses can be very formal and based on extensive research and analysis, most small businesses and organizations use a simpler approach that often is defined by the amount of resources – money and people – available to carry it out.