The 3 Essential Elements of Direct Mail Marketing

200394313-001Despite the popularity of e-marketing — e-mail campaigns, SMS messaging, and social media — direct mail is still a proven way to generate new business from existing customers and identify potential new customers from among prospects. Used correctly, direct mail can generate leads, communicate with customers, build name recognition or brand awareness, and build traffic.

A strong direct mail program is built on three essential elements. In this issue of Printips, we’ll explain the importance of each one.