A postcard mailing campaign, properly planned and carried out, is an efficient and cost effective way to market to customers and prospects. Less time-consuming and costly to produce than a brochure or folded self-mailer, a postcard is more affordable, yet no less effective. Whether your objective is business promotion, product or service advertising, brand identity, donation solicitation, or a service or event reminder, a postcard gets the job done efficiently and cost-effectively.
Because postcards don’t require opening for the message to be seen, they have an impact even on those who don’t actively engage with them. A well-designed postcard has the main message in plain view and catches the reader’s eye with a strong headline or graphic, resulting in a high read rate. Although a postcard typically — though not always — has less space to deliver the message than a self-mailer, the postcard’s reach can be extended by referring to a website for more details. Postcards have a longer “shelf life” than e-mail, and are easy to file for future reference.