Consider the common post card. Though small in size, post cards deliver a big message, and do so economically. Compared to a brochure or a flyer, a post card takes less time and less effort to produce and so is more affordable. This makes post cards an important marketing tool for any organization or business.
Whether your objective is business promotion, product or service advertising, brand identity, donation solicitation, invitation, or service or event reminder, a post card gets the job done efficiently and effectively.
Why do post cards consistently outperform other forms of advertising? The reason is simple – the message is in plain view and therefore difficult to ignore. Even if the reader doesn’t intend to get involved with the post card, a strong headline or graphic will catch the eye unbidden.
Although most post cards are used for direct mail marketing, they also have other uses. A post card can be used as a notice on a bulletin board, as a handout at a trade show or meeting, and for inserting into publications or other distributed material.
Here are ten other ways to use post cards: