Which kind of print buyer are you?
Print buyer #1: your job description includes buying printing; printing is an integral part of your company’s product or service; printed materials facilitate your company’s processes; printed materials are essential to sales and marketing; part of your annual performance evaluation includes how well you manage the printing.
Print buyer #2: your job description doesn’t have anything to do with printing; buying printing is a nuisance, an annoyance, or both; your company always seems to be running out of things, forcing you to place rush orders or beg for fast delivery; you were designated the print buyer for no particular reason.
As different as these descriptions are, they do have something in common: when the printing doesn’t show up at the right time, or if there’s a problem with it, the print buyer suffers.
If you’ve been our customer for a while, you know that we are unusually sensitive to your situation and have designed our entire company around being dependable – delivering what you order on time, without error, and at the agreed upon price. You also know that we can’t do our job properly without your help. So in this issue of Printips we will cover some ways to make print buying easier for you.