When was the last time you came across a really ugly document — one that caught your attention because it was such a mess? It’s probably been quite some time. That’s because desktop publishing has given people the power to create all kinds of documents, from marketing and image pieces to more utilitarian forms and documents , using tools like typography and text line justification.
Desktop publishing has raised the bar for appearance. Today ugly documents really stand out when compared to those that are well-designed. In fact design is now so important that it is integral to document creation. A well-designed document is more likely to be read in part or entirely by the intended audience and increases reader comprehension. Good design also reflects well on the individual, business or organization presenting the document, lending credibility and a sense of professionalism.