Printed Brochures… How to Make Them Effective

Consider the elegant simplicity of a printed brochure – it is a concise, attractive, and versatile compilation of information about a company, product, service, event, or location.

It can be handed out during a person-to-person sales call or distributed as direct mail; made available in a literature rack or on a table at a trade show; sent in response to an inquiry or left behind on a cold call. It can be economically printed in both small and large quantities. As a sales tool, a brochure is appropriate for almost any selling situation.

Planning a brochure
A brochure is made up of three elements: the copy; the design; and the physical specifications. All are equally important for creating an effective brochure.