RGB, CMYK, and PMS…The Alphabet of Color

One of the more difficult tasks we face when reproducing your printed material is to be certain the color is correct. When we are printing your business stationery, it is critical that the color remains consistent for the first and each subsequent printing. When printing your company brochure or newsletter, the color on the finished piece must conform to your expectations. And if we are printing in full color – especially photographs or food or people’s skin tones – a good color match is essential.

So why is color matching such a problem? The answer lies in a combination of how color is created and how the human eye perceives color.