If you have been reading our newsletter regularly, you have probably noticed that we write a lot about the many technical aspects of printing. There’s a reason for this. We are dedicated to the idea of providing more than printing to our customers. We strive to share our knowledge and experience in a way that will benefit our customers and make the job of placing printing orders smoother.
Generally speaking, our customers can be divided into two groups – those for whom buying printing is an integral part of their job responsibilities, and those who order the printing when necessary. Our technical topics are selected with the first group in mind.
In contrast, this issue of Printips is written specifically for the second group – less technical but more practical and, we hope, useful to all our readers.