Many businesses understand the value of direct mail as a marketing tool. But have you ever considered the value of a newsletter as a sales-related publication? A newsletter can help your business or organization generate new business or increase membership; cultivate customer and member loyalty; increase repeat sales or continued giving; and boost referrals.
How can a newsletter accomplish all these objectives? By communicating useful information in an easy-to-understand format. And when we say useful information, we mean not only facts, tips and expert advice; but also new product or service information.
So what does it take to launch a customer-focused newsletter? In this issue of Printips we’ll provide some guidelines and suggestions to help you take advantage of a newsletter as a selling tool.