Publishing an informational newsletter is a wonderful way to keep your name in front of customers or prospects. (In fact, it’s one of the reasons we provide Printips to you each month.) A newsletter may entertain, educate, inspire, or inform. And a well designed newsletter communicates much about the organization that publishes it.
To achieve a great looking newsletter, adhere to a few basic principles of composition and design. You will produce a publication that will catch the eye of your readers.