How many common printing items – newsletters, post cards, brochures, note pads, note cards, thank you notes – do you routinely use for communicating with customers and prospects? How long has it been since you looked at those items with a fresh eye?
If you were to lay everything out on a table, would the company name, logo, and contact information be consistently displayed on each item? Do fonts change from item to item? Is the company’s web site on each piece? These consistencies are the elements of brand identity and are important no matter what your company size or location or how many items you routinely print.
But while it is important to maintain consistency and predictability for your brand identity, it can be refreshing to move away from conformity in the size and shape of common printing items. In this issue of Printips we’ll offer a few simple changes that will make common printing items eye-catching and unique.