Much is being made today of the decline of printing. Newspaper and magazine subscribers are dwindling; e-books are gaining in popularity; online advertising is replacing print; and printed products are being assailed as environmentally unsound. So does printing have a future? Does it have a present?
We say unequivocally: yes.
Businesses and organizations know that printing is not about the ink on the paper; it is about the target audience’s reaction to it. As author, journalist, and marketing consultant Cary Sherburne says, “It is not about print; it is about the most effective way to achieve the business objective associated with any given customer communication or campaign.” Print is not dead or dying, though it is changing.
In this issue of Printips we’ll share with you why our outlook on print is so positive.