Next time you have your company’s marketing material in your hand, look at it as if you are seeing it for the first time. Is the design appealing? Does the message come through clearly? Are the colors pleasing and up-to-date? If you feel there is some room for improvement, then your material may be a good candidate for a design makeover.
When you understand the basics of electronic page layout and design, you will be able to analyze your current printed material and determine where improvement is needed. You will be able to tackle design problems with more insight. And since the success or failure of a page is heavily influenced by how well information is presented and organized, you may find that a relatively slight redesign will produce dramatic results.