Direct Mail Marketing… Dead on Arrival or Alive and Well

What’s your opinion of direct mail marketing versus e-mail and social media as a marketing tool?

• Do you see e-mail, Facebook, and Twitter as today’s relevant marketing strategies, replacing direct mail marketing?
• Are you convinced that most customers and prospects view marketing mail as junk mail?
• Did you try direct mail marketing once, with disappointing results?

If so, you may be surprised to learn that a large body of research supports the fact that direct mail marketing remains an effective marketing tool and that it is enhanced, not supplanted, by e-mail and social media. It’s not that direct mail is dead – it’s that single-channel communication is dead.