Seven Tips to Make the Most of Your… Marketing Budget

The resources your business or organization devotes to sales and marketing is its marketing budget. We purposely use the term resources because a marketing budget may be time and materials as well as cash. It may be a specific amount based on a written plan, or it may be an informal recognition that some time and money is required to support a sales effort.

So how can you manage your marketing budget to maximize its effectiveness? In this issue of Printips we will offer some strategies, ideas, and activities to get the most out of your marketing budget.

Tip#1: Evaluate current marketing activities

The best way to make the most of your marketing budget is to actively manage it.