Imagine a page of text describing a product offered for sale. Now imagine that same page with images of the product added. Even in your imagination there’s a difference – the image adds interest to the page and improves its appearance.
That’s the power of images, whether they are photographs, clip art, illustrations, charts, graphs, or symbols. To attract attention and improve reader comprehension, nothing beats an image.
An image has maximum effectiveness when it satisfies these four criteria: the image is worthy of being printed; it is of good quality; it is relevant to the text; and it is consistent with the design and layout of the document. In this issue of Printips we will focus on what makes a good quality digital image for print.