Every business, regardless of size, has a few fundamental needs: accurate financial statements to provide management information; an organization chart so employees know their duties and responsibilities; and sales and marketing material to support the sales effort. Each is an important contributor to the overall success of the business.
In the past, all sales and marketing materials were printed. Later, the Internet added new ways to reach customers and prospects, and later still, provided a way to interact with them, sometimes in real time. Over time, Internet-based marketing replaced some printed materials; enhanced others; and also provided new marketing tools.
Despite the popularity and success of these new marketing techniques, there remain some basic printed items that all businesses need: