In an effort to help businesses reach new prospects, the United States Postal Service (USPS) launched their Every Door Direct Mail (EDDM) program in March 2011, and it has grown steadily over the years. The service allows you to focus on your surrounding neighborhoods as a way to expand your customer base. According to the April 2010 BizReport, average consumers spend 85% of their disposable income within five miles of their homes — which means your best customers may be very nearby.
Monthly Archives: December 2015
Press Releases that Grab Attention
Suppose that your business or organization has just purchased a new piece of equipment or has just launched a new service, and it’s time to get the word out. A multi-faceted approach usually works best. This might include taking out ads in newspapers or trade journals, sending out a direct-mail package or postcard, or utilizing social media. But one of the most effective methods is sending out a news release. Traditional printed press releases remain one of the best ways to get the news to the right audience, at the right time, very inexpensively.