As we’ve mentioned before, the success of any direct mail marketing campaign depends primarily on the mail list. Studies have shown that at least 60% of the response rate can be attributed to the mail list, while only about 20% each is attributable to the offer and the appearance of the mail piece. Given the importance of a mailing list, we recommend that all our customers understand the basics in order to make the best use of any list – internally-generated or purchased.
The Importance of Your Company’s Mail List
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