The resources your business or organization devotes to sales and marketing is its marketing budget. We purposely use the term resources, because a marketing budget may be time and materials as well as cash. It may be a specific amount based on a written plan, or it may be an informal recognition that some time and money is required to support a sales effort.
So how can you manage your marketing budget to maximize its effectiveness? In this issue we will offer some strategies, ideas, and activities to get the most out of your marketing budget.