Every business and organization has a story to tell. The story is told to prospects and customers, employees, vendors, the industry or sector, and the public. The purpose of the story is to introduce the business or organization and explain how it is different from all others — in other words, to present the business in a positive manner that connects with the intended audience.
Category Archives: Self Promotion
Printed Brochures… How to Make Them Effective
Consider the elegant simplicity of a printed brochure – it is a concise, attractive, and versatile compilation of information about a company, product, service, event, or location.
It can be handed out during a person-to-person sales call or distributed as direct mail; made available in a literature rack or on a table at a trade show; sent in response to an inquiry or left behind on a cold call. It can be economically printed in both small and large quantities. As a sales tool, a brochure is appropriate for almost any selling situation.
Planning a brochure
A brochure is made up of three elements: the copy; the design; and the physical specifications. All are equally important for creating an effective brochure.
Top Ten Reasons Why We Should Be Your Printer
You’ve heard it often: printers differ in capabilities and specialties, so you have to know how to match what you need with what a printer can do. In this issue of Printips we’re helping out by presenting the top ten reasons why you can confidently pick us to be your printer.
For more…
http://www.macgra.com/1201Printips.pdf
Multi-Channel Marketing… Many Ways To Vary Your Promotions
The lifeblood of any business or organization is keeping current customers interested in your product or service while finding prospects to become new customers. This necessarily means that your business or organization must devote time and resources to promotion – using various methods to reach a target audience with a specific message.
Effective promotion is not limited to large businesses with substantial budgets. Smaller businesses and organizations can be successful by understanding how promotion works and adapting strategies and techniques to fit the available resources.
Fresh Ideas for Self Promotion
What do display ads, brochures, advertising specialties and post card mailers have in common? They are all proven ways to promote your company and its products and services. Each one reminds customers who your company is and what it does. But what if you have an ample supply of brochures, your monthly post card mailing is right on schedule and you don’t have the budget for more advertising specialties. What else can you do to keep promoting?
In this issue we’ll give you some fresh ideas for self-promotion that are easy, clever or unusual. We hope you’ll try some of them and let us know what kind of success they achieved.