Category Archives: Mailing

USPS EDDM… Direct Mail Made Easy

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MailLadyIn our last issue of Printips, we discussed the viability of direct mail as a marketing tool and presented the elements that make up a successful direct mail marketing campaign.
In this issue we are introducing a simple
first-step campaign for businesses that are new to direct mail or have a smaller budget. The program is called Every Door Direct Mail (EDDM), and it does just what its name implies — the letter carrier delivers your direct mail piece to every single active address in a neighborhood along with the rest of the day’s
mail.

Here’s what makes EDDM different from regular direct mail marketing:
• you don’t have to put an address on the mail piece, and
• the postage rate is the lowest one offered by the USPS — currently about 15 cents per piece mailed.
So in addition to saving between 40% and 70% on postage, there is no need to spend money on purchasing a mail list, checking the names and addresses for deliverability, or affixing labels.

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The 3 Essential Elements of Direct Mail Marketing

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200394313-001Despite the popularity of e-marketing — e-mail campaigns, SMS messaging, and social media — direct mail is still a proven way to generate new business from existing customers and identify potential new customers from among prospects. Used correctly, direct mail can generate leads, communicate with customers, build name recognition or brand awareness, and build traffic.

A strong direct mail program is built on three essential elements. In this issue of Printips, we’ll explain the importance of each one.

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EDDM… Direct Mail Made Easy

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If we told you there is an easy way to send direct mail pieces without having to buy a mail list, would you be interested?
If we added that the postage cost for the mailing could be under 15 cents, would we have your attention?
Let us introduce the United States Postal Service (USPS) program Every Door Direct Mail (EDDM). Originally launched in March 2011, it has been steadily growing in popularity as a direct mail tool.

Direct Mail Marketing… Dead on Arrival or Alive and Well

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What’s your opinion of direct mail marketing versus e-mail and social media as a marketing tool?

• Do you see e-mail, Facebook, and Twitter as today’s relevant marketing strategies, replacing direct mail marketing?
• Are you convinced that most customers and prospects view marketing mail as junk mail?
• Did you try direct mail marketing once, with disappointing results?

If so, you may be surprised to learn that a large body of research supports the fact that direct mail marketing remains an effective marketing tool and that it is enhanced, not supplanted, by e-mail and social media. It’s not that direct mail is dead – it’s that single-channel communication is dead.

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The ABCs of Saving Money on Postage

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If you are using direct mail as a way of communicating with your customers, contacting prospects or selling your products and services, you have probably noticed that postage can account for a significant portion of what you spend each time you mail. That’s the bad news. The good news is that you can exercise considerable control over postage costs as well as the level of service you get from the postal service by learning the ABCs of postage management.

http://macgra.com/0203Printips.pdf