Have you noticed that despite the economic downturn, we are still sending you our newsletter every month? If you’re a customer of ours, you know we won’t stop building the relationship and providing useful information even though we’re watching our expenditures closely just as you are.
What we have learned is this: that in volatile economic times, businesses that continue to advertise and engage in proactive marketing do better during the economic downturn and position themselves to prosper when the economy recovers.
You don’t have to take our word for it. In 2001 noted researchers Yankelovich Partners and Harris Interactive conducted a survey of 505 key executives across all major business segments.
Here are some of the major findings: