As printers, we have a special relationship to paper. Far more than appreciating its beauty, we understand its physical properties so we know how it will react to a specific set of production conditions. We know the latest trends in colors and finishes and whether new papers are being manufactured in response to new printing devices. We know the price of paper, and whether it is scarce or readily available.
Because paper is so integral to what we do, many of us learn its history and manufacturing process. And lately we’ve also been learning about paper’s impact on the environment.