For long term success, every business or organization must attract and retain customers. Most of us understand the term marketing as the discipline associated with such activities. On the web site KnowThis.com, Dr. Paul Christ offers this definition of marketing:
Marketing consists of the strategies and tactics used to identify, create, and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
Marketing encompasses a broad range of activities, from product development and pricing to promotion and distribution. As your printer, we have a role to play in helping you effectively promote your business or organization’s products and services.