We don’t always have the lowest price. But we always do have the best price — the price that represents the balance of job specifications, production time, quality, and on-time delivery. If you are not experiencing this level of performance with your current printer, we invite you contact us at 513-248-2121 to discuss how we can be of assistance to you.
Category Archives: Uncategorized
What Did You Say? Communicating Across Generations
Businesses and organizations engage in two kinds of communication: internal communications among staff members and external communications between the business and its customers and prospects. Both require selection of a communication style — the specific way the message will be delivered.
Much internal communication is between individuals or small groups in the work place, while external communication is usually to a large audience (though with enough personal data, an external communication can be crafted for a small group or even an individual). Individuals differ in how they receive and share information, shaped by how they prefer to process information — visually (seeing), aurally (hearing), kinesthetically (doing), or a hybrid of reading and writing. Interestingly, an individual’s preference for sharing information may be different than his or her preference for receiving information.
When an individual is in a group (say, a participant in a meeting or part of the intended audience for a marketing message), then the individual’s generation shapes communication preferences. Understanding these generational preferences is the basis of communicating effectively.
A USPS Partnership… Brings Direct Mail Success
An active direct mail program is more than the offer, the printed piece, and the mailing list. It is also the United States Postal Service (USPS) delivering the mail piece to the intended target. We admit that it can sometimes be hard to understand and follow the rules set down by the USPS to qualify for postage discounts. But we also recognize that without the USPS, direct mail campaigns would be more expensive and possibly less effective.
Six Printed Items… Every Business Needs
Every business, regardless of size, has a few fundamental needs: accurate financial statements to provide management information; an organization chart so employees know their duties and responsibilities; and sales and marketing material to support the sales effort. Each is an important contributor to the overall success of the business.
In the past, all sales and marketing materials were printed. Later, the Internet added new ways to reach customers and prospects, and later still, provided a way to interact with them, sometimes in real time. Over time, Internet-based marketing replaced some printed materials; enhanced others; and also provided new marketing tools.
Despite the popularity and success of these new marketing techniques, there remain some basic printed items that all businesses need:
The Envelope Please… All About Envelopes
The Envelope Please. These iconic words heard at awards ceremonies remind us how something so simple — an envelope — can be part of something much bigger.
We’re devoting this issue of Printips to celebrate that small item that does so much: the envelope.
Paper for Printing… Keeping Our Forests Healthy
What are your assumptions about paper and the environment? Do you believe that using paper results in the destruction of forests and the overburdening of landfills? Do you believe that papermaking is energy-intensive and creates air and water pollution? Do you think that electronic communication is always better for the environment than using paper?
If you have been using assumptions like these as part of the decision making process on whether to use print in your business or organization, we’ve got some important information for you. Not only is paper not an environmental threat, it actually helps keep forests healthy and productive.
Seven Tips to Make the Most of Your… Marketing Budget
The resources your business or organization devotes to sales and marketing is its marketing budget. We purposely use the term resources because a marketing budget may be time and materials as well as cash. It may be a specific amount based on a written plan, or it may be an informal recognition that some time and money is required to support a sales effort.
So how can you manage your marketing budget to maximize its effectiveness? In this issue of Printips we will offer some strategies, ideas, and activities to get the most out of your marketing budget.
Tip#1: Evaluate current marketing activities
The best way to make the most of your marketing budget is to actively manage it.
8 Tips for Managing Print Buying
Our goal in publishing Printips each month is to provide useful information to our customers and prospects on the things that we know best – printing, digital printing, mailing, and web services. Often we discuss technical or production issues that are important for you to understand, or share ways to that the products and services we provide can help you expand your business. But sometimes – like this issue – we reveal inside information that will help you better manage the process of buying printing.