An interesting and perhaps unanticipated result of the growth in social media for marketing is an increased need for good writing skills. Blogs, drip marketing, opt-in electronic newsletters, and other “new media” require both useful content and good writing to attract and keep readers.
The elements of good writing are simple: grammar, spelling, punctuation, and capitalization. By mastering the rules and conventions, you will make your writing easier to understand and more enjoyable to your readers.
Grammar explains the forms and structure of words (called morphology) and how they are arranged in sentences (called syntax). In other words, grammar provides the rules for speaking and writing that give us a common way of using language so we can more easily understand each other.