A fundamental task of every business is to communicate with customers and prospects. This may take the form of educational or sales information (newsletter, brochure, direct mail marketing material, advertising, sales letter) or may be central to the business’s products and services (technical manual, instructions for use, specifications sheet). In either case, the effectiveness of the writing is crucial in persuading people to buy or helping people understand.
In this issue of Printips we will present some methods for improving your business writing skills so your information will be read and kept. We’ll be emphasizing general writing skills, including grammar, punctuation, spelling, and style, as this is applicable no matter what your writing task.